Online brick is an oxymoron. But buying a house on auction on the internet - of course, outside the circuit of judicial and bankruptcy auctions - is now a reality that, according to the first results on the market, is popular. The key word is: speed. Thus was born Kaaja, the first Italian website for online real estate private auctions that seems to bet on the particularly effervescent moment of the market by focusing on prestigious properties and, in the start-up phase, the "strongest" cities, Milan and Rome, with the ambition to cover medium-large cities and provinces. The first stop will probably be Turin.
The full version of the article is in Il Corriere Della Sera of 6 September 2021.