Distrust was the first obstacle for Kaaja to overcome. “There are situations and relationships in the real estate sector that die hard, the agents didn't understand our service well and we thought we wanted to disintermediate them. In reality, they finally understood that our platform is at their service, and that it works only if accompanied by the professionalism and competence of the agent, so we do not disintermediate him but provide him with a whole series of tools that simplify his life and Work. At zero fixed costs ".
This is the first aspect that highlights Dario Cardile, founder together with Paolo Castelletti of Kaaja, a company specializing in real estate services and online auctions between individuals, when asked what are the main difficulties they had to face in starting and then developing the their business.
Once the distrust of many professionals and real estate agents has been overcome, Kaaja - founded in October 2020 with the name of HomesToPeople - now presses the accelerator on technological and digital world resources and potential: in recent weeks it has launched an extraordinary component of its platform, using the Blockchain system to certify the whole process.
“We are the first in Italy to use the Blockchain to guarantee security and traceability of real estate transactions”, remarks Cardile.