But not only that, the digitization of the real estate market quickly proved to be a great growth opportunity for the sector with the development of new business models. It is the so-called proptech, born in the US already in the early 2000s and today also established at European level, and within the definition of which there are various ways to buy and sell a house in a quick, safe and transparent way with the help of digital technology. This is the case of online auctions, which today in Italy are enriched with a new reference, that of HomesToPeople (now Kaaja), the first real estate service company for online private auctions. HomesToPeople allows you to sell and buy properties through an entirely digital auction thanks to a fast, safe, transparent and innovative process using selected and qualified agents. The procedure allows to avoid unpleasant surprises thanks to the possibility of consulting (online) in real time the documents and all offers, always respecting the privacy of the users.
Read the full article in Milano Finanza newspaper of February 20, 2021