Press review

Milano Finanza - HomesToPeople (now Kaaja), the portal where you can buy a house on private auction, opens in Italy. In less than forty-five days

With a slight delay perhaps compared to other sectors, but in the end even real estate has now almost completely digitized. The lockdown, which has had a profound impact on our way of experiencing the relationship with new technologies in every area, has contributed to the growth of an increasingly solid trust in online purchases and investments.
20.02.2021 • 1 minuti di lettura

But not only that, the digitization of the real estate market quickly proved to be a great growth opportunity for the sector with the development of new business models. It is the so-called proptech, born in the US already in the early 2000s and today also established at European level, and within the definition of which there are various ways to buy and sell a house in a quick, safe and transparent way with the help of digital technology. This is the case of online auctions, which today in Italy are enriched with a new reference, that of HomesToPeople (now Kaaja), the first real estate service company for online private auctions. HomesToPeople allows you to sell and buy properties through an entirely digital auction thanks to a fast, safe, transparent and innovative process using selected and qualified agents. The procedure allows to avoid unpleasant surprises thanks to the possibility of consulting (online) in real time the documents and all offers, always respecting the privacy of the users.

Read the full article in Milano Finanza newspaper of February 20, 2021

Kaaja

Kaaja is an Italian proptech company that has created the first platform to support real estate Servicers and Investors through solutions that support them throughout the entire management and sale process of real estate properties. The company offers an entirely innovative process through the best digital technologies and highly qualified professionals. Launched by Dario Cardile and Paolo Castelletti in February 2021, after their experience in the US market, Kaaja aims to simplify real estate sales and management in Italy.

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